Knowing the demographics, interests, and content preferences of each social network’s user base, we can easily classify when and what to share on each platform for maximum interaction. The key to successful marketing is identifying where your target audience spends the majority of their time and then concentrating all of your efforts there. Each social media platform has its own “personality” and calls for a unique business strategy. As a result of our familiarity with the demographics, interests, and other demographics that make up the user bases of the various social media platforms, we can easily classify the kind of material that will resonate most with each network’s audience and determine the best times to post it. The key to successful marketing is identifying where your ideal customers are online and directing all of your attention there.
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